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A refreshed identity system for one of the cheapest airline brands in China.
X Identity / Office Supplies
Spring Airlines Rebrand
![](https://static.wixstatic.com/media/3edab2_6c661c1fff5144a6afe6a84799063c6cf000.jpg/v1/fill/w_160,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/3edab2_6c661c1fff5144a6afe6a84799063c6cf000.jpg)
![](https://static.wixstatic.com/media/3edab2_a83fb8e53dd14a1f8446ec351f52d1f4~mv2.gif)
![](https://static.wixstatic.com/media/3edab2_a83fb8e53dd14a1f8446ec351f52d1f4~mv2.gif)
![](https://static.wixstatic.com/media/3edab2_6c661c1fff5144a6afe6a84799063c6cf000.jpg/v1/fill/w_160,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/3edab2_6c661c1fff5144a6afe6a84799063c6cf000.jpg)
From the previous travel agency to the airline, Spring Airlines provides convenient and cheap travel for the audience.
The company has gained some attention for selling low-cost air tickets, and through this form, the company is offering flight routes all over the world. The philosophy of Spring Airlines is also to make more people have a good habit of being frugal and thrifty.
The new identity gives it a sleek, modern look that helps to rebrand the airline as convenient and frugal.
CONCEPT
BEFORE
![Spring Airlines Before Logo](https://static.wixstatic.com/media/3edab2_5817cd89a1444b56982f0e556a66d781~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/00e93901213fb80eb3e4f9063fd12f2eb938942e.png)
AFTER
![Spring Airlines Logo New](https://static.wixstatic.com/media/3edab2_838fe2de238646e5828bd6330bf2c7bd~mv2.png/v1/fill/w_60,h_54,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Spring%20Airlines%20logo.png)
![](https://static.wixstatic.com/media/3edab2_9a6eae3cc50c432fb08abcc2ba7eb941~mv2.png/v1/crop/x_0,y_60,w_3000,h_354/fill/w_49,h_6,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Spring%20Airlines%20typeface.png)
![](https://static.wixstatic.com/media/3edab2_5817cd89a1444b56982f0e556a66d781~mv2.png/v1/crop/x_0,y_1098,w_1600,h_295/fill/w_49,h_9,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/00e93901213fb80eb3e4f9063fd12f2eb938942e.png)
![Spring Airlines Logo New](https://static.wixstatic.com/media/3edab2_838fe2de238646e5828bd6330bf2c7bd~mv2.png/v1/fill/w_60,h_54,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Spring%20Airlines%20logo.png)
![Spring Airlines Stationery Application](https://static.wixstatic.com/media/3edab2_09510a0c4ffb4601a5c50915748f0697~mv2.jpg/v1/crop/x_0,y_0,w_3500,h_2620/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/%E4%BF%A1%E5%B0%81.jpg)
![Spring Airlines Business Card](https://static.wixstatic.com/media/3edab2_017075315c794a1c938a93faa7145c02~mv2.jpg/v1/crop/x_1038,y_1012,w_3771,h_2912/fill/w_147,h_114,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/business-cards-mockup.jpg)
![Spring Airlines Airplan](https://static.wixstatic.com/media/3edab2_36a534ed9ffa4fb1ae009a735ca409ac~mv2.jpg/v1/fill/w_147,h_74,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3edab2_36a534ed9ffa4fb1ae009a735ca409ac~mv2.jpg)
![Spring Airlines Transportation](https://static.wixstatic.com/media/3edab2_69fcee7e8fe0430780a0d834fd92214e~mv2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/%20(11).jpg)
![Spring Airlines Transportation](https://static.wixstatic.com/media/3edab2_cc32b5cd7fcf4d4fbc62c73ca391867f~mv2.jpg/v1/fill/w_147,h_108,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/%E8%BD%A611.jpg)
![Spring Airlines Outdoor Billboard](https://static.wixstatic.com/media/3edab2_4cc7a29837474bf2b48ef63160036f28~mv2.jpg/v1/crop/x_574,y_315,w_1944,h_1087/fill/w_147,h_82,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3edab2_4cc7a29837474bf2b48ef63160036f28~mv2.jpg)
![Spring Airlines Metro Billboard](https://static.wixstatic.com/media/3edab2_f983dd2ff6934eafabc04ccff1d942e8~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/i%20copy.jpg)
![Spring Airlines Metro Billboard](https://static.wixstatic.com/media/3edab2_f4cd028f463a4871a4aa495552cdde9e~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/o.jpg)
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